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Branding & Story

Your voice, your story and showing up as yourself online.

Christopher, Caren's small terrier mix, resting his head, wrapped in a purple blanket on the couch

Branding & Story

Christopher Never Left My Side

After Caren Glasser's eye surgery, Christopher followed her room to room, and when he wasn't sure where she'd go, he sat between the two. Her comfort animal.

Caren Glasser sitting cross-legged on a weathered wooden bench in a sunlit desert garden, laughing and looking off to the side, holding a cream mug in both hands

Branding & Story

What Nobody Tells You About Turning 70

Caren Glasser turns 70 this month. Health conditions, constant learning, and the friendships she was once too busy for. What nobody told us about getting older.

Christopher, Caren's small terrier mix, hiding because she went on vacation

Branding & Story

The Grand Paw

Caren Glasser is in Los Angeles visiting her mom this week, and Christopher is on vacation too, staying at the Grand Paw with his very own cabana. Yes, really.

Christopher, a small tan and black terrier mix in a striped sweater, on a leash on a paved walkway, looking off to the side

Branding & Story

A Cool 98

Caren Glasser on giving herself permission to slow down this week, with Christopher and a walk now that the desert's finally cooled from 118 to a cool 98.

Caren Glasser walking mid-stride along a sunlit garden path in jeans and a black t-shirt, looking ahead with a quiet, proud expression

Branding & Story

I Didn't Know If I Could Do This

Caren Glasser reflects on the distance between who she was when she started this and who she is now that it's finally real, and what changed along the way.

Christopher, a small tousled-haired dog, mid-stretch on the couch, completely unbothered

Branding & Story

Christopher Doesn't Do Countdowns

Caren Glasser has been counting down all week. Christopher hasn't. A light Friday post about waiting without rushing it.

Christopher, a small tousled-haired dog, sprawled on his back fast asleep on the couch between two black-and-white patterned pillows

Branding & Story

Something's Coming (Christopher's Not Worried)

Christopher's not pacing, not worried, just resting easy while something's on the horizon. Caren's taking notes.

Christopher, a small tousled-haired dog, peeking curiously over the arm of a couch

Branding & Story

Christopher Knows What Slow Looks Like

It's Friday, and Christopher is once again proving that good things happen when you stop rushing and let the moment be what it is.

Christopher curled up on a blue pillow on the couch, looking at the camera.

Branding & Story

Christopher Never Rents His Spot

It's Friday, and Christopher has one requirement for his nap spot: it has to be entirely, unshakeably his.

Christopher the dog napping peacefully on a fluffy grey blanket

Branding & Story

Christopher Has the Right Idea

It's Friday, and Christopher is doing exactly what Christopher does best: absolutely nothing.

Christopher the dog with a toy bone in his mouth, surrounded by a wine bottle toy and other plush toys on the floor, text overlay reads DECISIONS DECISIONS

Branding & Story

Christopher Always Knows Which One Is His

Christopher has buckets of toys. He doesn't need fewer options to know exactly which one he wants. I'm still working on that kind of clarity.

Christopher the dog asleep upside down on a bed, legs in the air, face buried in the sheets, fully committed to the nap

Branding & Story

Christopher Knows Exactly What He Wants

No lesson today — just Christopher, the reigning master of knowing exactly what he needs. Nap. Snack. Walk. Zero regrets. Happy Friday.

Caren Glasser at her desk, relaxed and at ease, soft smile, looking slightly off camera, warm cream background

Branding & Story

Rest Is Part of the Build

The blog ran without me this week. I was recovering from eye surgery. Here's why that's the whole point of building something sturdy.

Caren Glasser at her desk, head tilted slightly, thoughtful and engaged expression like asking the reader an important question, warm cream background

Branding & Story

You Own Your House. But Do You Own Your Business?

You'd never build your home on someone else's land. But that's exactly what most solopreneurs are doing with their digital business.

Caren Glasser, The Tech Evangelist

Branding & Story

Christopher's Weekend Forecast

No lesson today — just Christopher, doing what he does best: sleeping upside down, under pillows, and off the edge of everything. Happy Friday.

Caren Glasser, The Tech Evangelist

Branding & Story

I Made My Own Theme Music With AI. Of Course I Did.

A classically trained pianist, a LinkedIn post, and three AI tools. Here's how The Smart Stack got its theme music in one morning.

Caren Glasser, The Tech Evangelist

Branding & Story

The Description That Changes How You Show Up

Five words from an AI conversation became a brand brief I use every day. Here's what happens when you finally have language for who you already are.

Caren Glasser, The Tech Evangelist

Branding & Story

Sushi, Christopher, and Forty-Three Years

It's our 43rd anniversary, it's July 4th weekend, and I'm going into it lighter than I've felt in months. Here's the week that made that happen.

Caren Glasser, The Tech Evangelist

Branding & Story

You Don't Have to Do Everything. You Just Have to Start.

If you're a woman entrepreneur 55+ who knows AI is something you need but doesn't know where to start — you're in exactly the right place.

Caren Glasser, The Tech Evangelist

Branding & Story

What Happens When a Story Finds Its Legs: The Forgotten Briefcase

I've known Joseph Perrulli for twenty years. When he called to tell me he'd written a book, I had no idea what was about to unfold.

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