I Don't Know If I Want to Do This Anymore

It’s a few days before the launch for the AI Roles Map, and I have to tell you something true: I’ve been having second thoughts. Not about whether the work is good. About whether I even want to keep doing this.

Here’s what’s been running through my head.

The tools change constantly. I’ll get something built, get comfortable with how it works, and by the time I’m ready to talk about it, three things have already updated and there’s a new tool nobody asked for taking over everyone’s feed. It’s relentless. And some days it feels less like teaching and more like sprinting on a treadmill that keeps speeding up.

And then there’s this: I open social media and it’s wall-to-wall AI content. Tutorials. Do-this-not-that lists. Everybody and their cousin has a hot take on the latest model. My lane is narrow — I’m not trying to cover everything, just help my people get clear before they touch a tool — but some days I look at all that noise and think, does it even matter? Is there room for one more voice?

I sat with that question longer than I want to admit. And then I landed somewhere I didn’t expect.

If I’m feeling this — and I live in this stuff every single day — what must it feel like for someone checking in once a week, trying to run a business, keep up with a dozen other things, and figure out if this AI moment is worth their time at all?

“That’s not a reason to quit. That’s the whole reason I started this in the first place.”

The people flooding your feed with tutorials aren’t wrong, exactly. They’re just answering a different question. They’re telling you what to click. I’m trying to help you figure out what you actually need before you click anything — which, especially right now, with everything moving this fast, might matter more than it ever has.

So I’m still tired. The launch is still a lot. But I don’t think tired means wrong. I think it just means I’m human, doing something that matters, at a pace that would wear anyone down.