How to Write Your About Page With a Little Help From AI
If you’ve been putting off writing — or rewriting — your About page, you are in excellent company.
For most solopreneurs, the About page is the hardest page on the entire website. You know your work inside and out, but the moment you sit down to write about yourself, something freezes. Too braggy? Too humble? Where do you even start?
AI is genuinely great at this. Not because it knows your story — it doesn’t. But because it can take the raw material you give it and shape it into something that flows, connects, and converts.
What should you write before you open AI?
Before you touch AI, spend ten minutes writing down answers to these questions. Don’t worry about how it sounds. Just get it out:
- Who do you help and what do you help them do?
- What did you do before this, and how does it connect to what you do now?
- Why does this work matter to you personally?
- What do your clients say about working with you?
- What’s one thing about you that would surprise people?
That’s your raw material. It’s more valuable than you think.
What prompt should you give AI?
Paste your answers into ChatGPT or Claude with a prompt like this:
“Using the information below, write an About page for my website. I work with [your audience]. My tone is [warm/direct/conversational]. I want readers to feel [welcomed/understood/inspired] and end with a clear invitation to work with me or learn more. Here’s my background: [paste your brain dump].”
Read what comes back. It won’t be perfect — but it will be a real draft, probably better than the blank page you’ve been staring at.
How do you make the draft sound like you?
This is where you earn it. Read the draft out loud and ask yourself:
- Does this sound like me, or does it sound like a LinkedIn profile?
- Is there a real story in here, or just a list of credentials?
- Would my best client read this and immediately feel like I’m talking to her?
Rewrite any line that doesn’t pass that test. Add one personal detail that only you could write. Then read it out loud one more time.
“AI can shape the structure. You bring the soul.”
The Part AI Can’t Do — But You Can
The best About pages don’t just list qualifications. They make a connection. They make the reader feel seen. That part comes from your real story — the moment you knew this work was yours, the client whose life changed, the thing you’ve learned the hard way.
Between the two of you, you’ll finally have an About page you’re actually proud of.
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Quick answers
What should I include on my About page?
Start with who you help, what you did before, why the work matters to you, what clients say about working with you, and one thing that would surprise people.
Can AI write my About page if it doesn't know my story?
It doesn't know your story, but it can take the raw material you give it and shape it into something that flows, connects and converts.
How do I know if my About page sounds like me?
Read it out loud. Ask whether it sounds like you or like a LinkedIn profile, and rewrite any line that doesn't pass that test.
How long should my About page be?
For most solopreneurs, 300 to 500 words hits the sweet spot. Focus on what the reader needs to know to trust you.
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