If you've been putting off writing — or rewriting — your About page, you are in excellent company.
For most solopreneurs, the About page is the hardest page on the entire website. You know your work inside and out, but the moment you sit down to write about yourself, something freezes. Too braggy? Too humble? Where do you even start?
AI is genuinely great at this. Not because it knows your story — it doesn't. But because it can take the raw material you give it and shape it into something that flows, connects, and converts.
Step 1: Brain Dump First — Don't Edit Yet
Before you touch AI, spend ten minutes writing down answers to these questions. Don't worry about how it sounds. Just get it out:
- Who do you help and what do you help them do?
- What did you do before this, and how does it connect to what you do now?
- Why does this work matter to you personally?
- What do your clients say about working with you?
- What's one thing about you that would surprise people?
That's your raw material. It's more valuable than you think.
Step 2: Hand It to AI With a Clear Prompt
Paste your answers into ChatGPT or Claude with a prompt like this:
Read what comes back. It won't be perfect — but it will be a real draft, probably better than the blank page you've been staring at.
Step 3: Make It Sound Like You
This is where you earn it. Read the draft out loud and ask yourself:
- Does this sound like me, or does it sound like a LinkedIn profile?
- Is there a real story in here, or just a list of credentials?
- Would my best client read this and immediately feel like I'm talking to her?
Rewrite any line that doesn't pass that test. Add one personal detail that only you could write. Then read it out loud one more time.
"AI can shape the structure. You bring the soul."
The Part AI Can't Do — But You Can
The best About pages don't just list qualifications. They make a connection. They make the reader feel seen. That part comes from your real story — the moment you knew this work was yours, the client whose life changed, the thing you've learned the hard way.
Between the two of you, you'll finally have an About page you're actually proud of.
Questions I hear most often
Can AI really write my About page for me?
AI can write a strong first draft — but you need to give it your real story first. The better your brain dump, the better the output. Think of it as a collaborator, not a ghostwriter.
What if the AI draft doesn't sound like me?
That's normal and expected. Use it as a starting point, not a finished product. Read it out loud, rewrite the lines that feel off, and add one detail that only you could write. Two rounds of editing usually gets you there.
How long should my About page be?
Long enough to make a connection, short enough to hold attention. For most solopreneurs, 300–500 words hits the sweet spot. Focus on the reader — what they need to know to trust you — not a full career history.